Wasting time has never been easier
Google is riding high these days. Its stock price is up over $600 a share and it holds a commanding lead in the Internet search engine wars. And thanks to its customizable homepage, users can manage virtually every aspect of their lives via Google RSS feeds, email, stock quotes, weather, etc.
But all those Google tools have a downside. Scanning my monthly copy of Wired magazine last night, I came across this piece by Seth Mnookin. Needless to say, I can relate to Seth’s problem, and I’m betting many of you can, too (emphasis added):
So I set up a Google homepage. After that it seemed silly — stubborn, even — not to put a Google Toolbar on my browser. And since I had a Google Toolbar, I figured I might as well use Google Bookmarks and add on Google Reader. Oh, and Google Scholar. And Google Books. I set up a Google Calendar, ignoring the fact that it doesn’t sync with my Treo (at least, not without some kludgy third-party app). I quit using del.icio.us and started using Google Notebook.
When my fiance came home from work each evening, we’d ask each other how our respective days had gone. She’d describe the small frustrations and victories that punctuate office life. I’d say something along the lines of “Today I spent three and a half hours organizing my Google Bookmarks” or “You’d be amazed at what you can turn up if you play around with Google US Government Search.” Then we’d both laugh. It took a couple of weeks before I finally noticed the concern in her eyes. Then she asked: “What else did you do?”
That’s when I realized I wasn’t actually accomplishing anything. My campaign to increase productivity had become yet another distraction — and a significant one. Suddenly I needed to time-manage my time management. So last week I installed a timer on my desktop (and, no, it’s not a Google Timer) to help me limit how long I spend on Google-related sites. I allot myself a half hour a day; after that, I force myself to quit optimizing how I get things done and start actually getting things done. Of course, I still check the Links to Google Services tab on my Google homepage every day. How else will I know when one of the whizzy new tools will be just the thing to make my life easier?
Thanks, Google. You’ve turned me into the most efficient time-waster ever.
Now, if you’ll excuse me, I have to go check my Google homepage for Bart Simpson’s Phrase of the Day. Then maybe I’ll add a language translator or a currency converter to my page. The possibilities are endless. Damn you Google!
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