This morning my email in-box contained an innocuous-looking message that informed me someone had sent me an online postcard. To read it, I needed only to click on a link.
At first glance I thought this was a legitimate email. I’ve received such postcards in the past. My first inclination was to click on the link. But I looked more closely at the email and saw that it contained a portion of the message on this so-called postcard.
“Hy [sic] my dear friend. Take this postcard from me until i will come home and be happy because i will come to you soon! I’ve just found out about this service from my cousin, who also told me that this is the best postcard [sic] …”
OK, it’s fairly obvious to me that this is a fake message. It’s fairly obvious to almost anyone. But the fact remains, I was quite close to falling for this. Imagine if some sort of malware successfully attacked a friend or colleague’s computer and then sent a similar message to me. Only this time, the message told me that the postcard was from said friend or colleague. Now I might be even more tempted to click on the link. And what would be waiting for me when I did? I don’t want to know.
A survey released this month (PDF) by the Pew Internet & American Life Project asked 1,405 email users about their experiences with spam. Twenty-nine percent said they are getting more spam in their work email inboxes, up from 21% two years ago and 18% three years ago.
Despite these numbers, email users said spam bothers them less than it used to. In 2003, 25% of users said spam was a big problem for them. This year, only 18% said it was a big problem. Meanwhile, the percentage of users who said spam is not a problem at all has risen from 16% in 2003 to 28% this year.
The survey report offered two reasons why spam is less of a problem for email users, despite its growing volume. First, it found that the volume of offensive spam (specifically porn) has decreased. Fifty-two percent of survey respondents said they had received pornographic spam, down from 63% two years ago and 71% three years ago. Also, the survey found that users are simply getting better at recognizing spam and know how to handle it more easily.
Still, the danger is that spam can always grow more sophisticated and pernicious. I consider myself very good at catching spam, but I almost fell for this one. And I can imagine ways that spammers could fool me in the future. That makes me nervous.
Perhaps that’s why IDC made the bold statement that email will struggle to hold onto its status as the leading form of business communication technology.
In research released last month, Mark Levitt, program vice president for IDC’s Collaborative Computing and Enterprise Workplace research, said rising levels of spam combined with the growing popularity of instant messaging (IM) and free and low-cost IP telephony will slow the growth of business email.
Judging from my own experience, I can see why that’s the case. I certainly use IM for a lot of communication that previously would have been conducted over email. But I don’t think the annoyance of spam is influencing my tendency to communicate more over IM. IM just provides more immediate, conversational communication. Email remains best for more formal business communication.